Privacy Policy

Effective Date: September 22, 2023


This website located at (“Site”) is owned and operated by Beauty Systems Group (Canada), Inc. (“Chalut”, “we”, “our”, “us”).  This Privacy Policy (“Policy”) describes how we gather information about you when you visit our Site, visit one of our stores or otherwise interact with us, how we use that information, and what steps we take to protect that information.

Chalut may change this Policy from time to time. Please check back periodically for up-to-date information about our privacy practices.

Personal Information

Personal information, as used in this Policy, means information about an identifiable individual.

Collection and Use of Personal Information

We may collect and use personal information as follows:

Create an Account: We collect your email address, name, phone number, address, type of employment or status (e.g. licensed professional, salon owner), employee type (e.g. chair renter, salon employee), professional type (e.g. cosmetologist, nail technician), in order to create and administer your account, verify you are a professional or salon owner, and determine what products we’re permitted to sell you.  We may also collect your: (i) salon name, business type, and years in business for communicating with you through such business or verifying you’re a salon or business owner authorized to purchase products; and (ii) banking and supplier information to provide references if you apply for credit.

Service an Account:  If you are the customer of a particular brand, such brand may provide your email address, name, phone number, salon name, and business type to us, so that we can service your account.

Purchases: If you purchase a product from us, we may collect your email address, name, shipping address, phone number, and your payment information (including billing address, credit card number, expiry date, and CVV/CVC code) in order to process the transaction or issue you a refund. If you purchase a gift or ship to a separate address, we may collect the email address, name, shipping address, and phone number of the recipient in order to deliver your purchase.

Extending Credit: We may offer you the ability to pay for purchases by extending credit.  In such case, we may use your account and purchase information to enforce our rights under the separate credit Agreement you signed.

Visiting Our Store: When you visit our locations, we may collect your image, recording, or movements through our devices in our stores or offices, such as Closed Circuit Television systems. We may use such surveillance devices for loss prevention and security purposes.

Marketing Communications: If you sign up to receive our marketing emails or if we otherwise have your consent, we will collect and use your email address to send you messages about new products, special offers and other information that may be of interest to you based on your preferences, purchases, and interests. If you no longer wish to receive these communications, you can unsubscribe at any time by clicking the “unsubscribe” link included at the bottom of the email. Alternatively, you can opt-out of receiving our marketing messages, including postal mailings, by contacting us at the contact information under “Contact Us” below. Please note that you may continue to receive certain transactional or account-related communications from us, such as your receipt or an order confirmation.

Contests and Promotions: When you enter a contest or participate in a promotion, we may collect your email address, name, address, phone number, and any additional information or content required for the contest or promotion (such as information you post on social media). We use this information to administer your participation in the contest or promotion, including prize fulfillment. As part of a contest or promotion, we may obtain your consent to share or otherwise publish the content you submit.

Surveys: From time to time, we may offer you the opportunity to participate in one of our surveys. The information obtained through our surveys is used in an aggregated, de-identified form. We use this information to help us understand our customers, enhance our Site and improve our products and services.

Social Media:  If you interact with us on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (including Instagram, Facebook, Twitter, Google, You Tube, and Pinterest) in connection with our Site, we may collect information you share with us, or that the social media platforms share with us (e.g., email address, name, username) in order to provide you with the feature. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.

Event Attendance:  If you register for or attend one of our virtual or in person events, we may collect email address, name, address, phone number, and any additional information or content required for event attendance.

Careers: If you apply for a job with us, we collect the personal information that you provide about yourself, such as information contained in a resume, cover letter, or similar employment-related materials. We use this information for the purpose of processing and responding to your application and assessing your suitability for employment.

Contact Us: When you contact us with a comment, question, complaint, or complete our customer service form online, you may be asked for information that identifies you, such as your email address, name, and phone number, along with additional information we need to help us answer your question or respond to your comment.  We may retain this information to assist you in the future and to improve our customer service and service offerings. Please note that we may record calls into our offices, customer service team, direct sales consultants, and stores for quality assurance and training purposes. If you do not wish for your calls to be recorded, please contact us via email.

Information from Other Sources: We may collect updated address information, trip information, or delivery status information from delivery services. We may also collect information from third parties to prevent fraud.

When you provide us with personal information it will be used for the purposes described above, as well as for the purposes of managing and improving our business operations, mitigating privacy and security risk, and meeting legal, recordkeeping, compliance obligations (e.g. to collect and remit appropriate sales tax; exercise or defend legal claims; and/or report to regulators/government entities) and as otherwise described to you at the point of collection or otherwise with your consent.

Personal Information Sharing

We may share information about you with our service providers or other processors to perform services on our behalf.

For your protection we require, or these companies are otherwise obligated, to keep all personal information confidential. Our service providers are only provided with the information they need to perform their designated functions and are not authorized to use or disclose personal information for their own marketing or other purposes.

We may also share information about you as you direct.  For example, your name or salon name with the manufacturer of a product you purchase, to facilitate the loyalty program you opted into.

We may also disclose some or all of the information that we collect as permitted or required by law. For example, we may share information:

Protection of Personal Information

We have appropriate physical, technical, and procedural security safeguards designed to protect and secure the information we collect. We limit access to personal information to our employees and service providers who require access in connection with their role or function.

We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data.  However, no website, mobile app, or the systems they depend on are completely secure. You are also responsible for taking steps to protect your personal information against unauthorized disclosure or misuse.

Retention of Personal Information

We have record retention processes designed to retain personal information for no longer than necessary for the purposes set out herein or as otherwise required to meet legal or business requirements.

Information Automatically Collected

We use cookies, pixels, and other technologies to collect personal information automatically through your use of the Site as described below.

When you use the Site we may collect information regarding your interaction with features on the Site; your internet protocol (IP) address; your general location; your device operating system and browser type; your referring website’s address; information on your interaction with a website or application including access times, visit duration, screen pixel density, pages viewed, and page reloading.  We use this information for the purposes of Site functionality and improvement and preventing fraud.

We may also use certain third-party analytics services – including but not limited to Google Analytics – to help us understand and analyze how visitors use the Site.

Currently, we do not engage with third parties such as ad networks and other advertising companies that use their own tracking technologies (including cookies, web beacons and pixel tags) on our Site in order to provide you with tailored advertisements across the Internet.

Your Choices

You can control or limit how we and our partners use cookies and similar technologies.

Cross-Border Transfers of Personal Information

Personal information may be transmitted to the corporate offices of Chalut in the United States for processing and storage in furtherance of the identified purposes for which it was collected.  In some cases, personal information may be transmitted to or accessed by third-party service providers who may by located in any province in Canada, the United States, or European Union who are acting as our agents in providing certain services, such as promotional mailings and customer service.  These service providers are subject to certain safeguards and are not authorized to use personal information for other purposes.  Personal Information processed in the United States or other jurisdictions may be lawfully accessed by U.S. or foreign courts, law enforcement, national security agencies or other government authorities.  You may direct any questions that you may have regarding the use, disclosure or storage of your personal information (including the treatment of your information by service providers located outside of Quebec) by our us to our Privacy Officer.

Privacy Choices

Maintenance of Accurate Information

We have established commercially reasonable procedures designed to ensure that your personal information is as accurate and complete as possible. If you believe that our records contain inaccurate or incomplete information about you, please update said records by contacting us here or by contacting our Privacy Officer as described in the Contact Us section below.

Access to and Correction of Personal Information

Subject to limited exceptions under applicable law, you have the right to access your personal information in our custody or control and to obtain information about how we have processed your personal information.  You can request access by contacting our Privacy Officer as described in the Contact Us section below.

We may request certain personal information for the purpose of verifying the identity of the individual seeking access to or correction of their personal information records.

Withdraw Consent

You may withdraw your consent to the collection, use or disclosure of your personal information, subject to legal or contractual requirements. If you wish to withdraw consent, please contact us here or by contacting our Privacy Officer as described in the Contact Us section below.

As indicated above, if you have signed up to receive our email communications, you can unsubscribe any time by clicking the “unsubscribe” link included at the bottom of the email. Alternatively, if you no longer wish to receive marketing emails or mail from us, you can contact us here.  Include a statement requesting that you wish to opt out of email and/or mail promotions. Even if you opt out of receiving marketing communications from us, we may still contact you for transactional purposes. For example, we may contact you to fulfill your order, provide customer service, or communicate product recalls.

If you need assistance making any of the requests above, please contact our Privacy Officer at

Third Party Sites

Our Site may include links to websites or applications that are owned or operated by third parties. Please note that this Privacy Policy does not cover the practices of those websites. We encourage you to review the privacy practices of those third parties.

Contact Us

If you have questions or complaints about this Policy or our practices related to the handling of personal information, or the manner in which we or our service providers located outside of Quebec handle your personal information, you can contact our Privacy Officer at

This is a unique website which will require a more modern browser to work!

Please upgrade today!